Pamela Lopez Retires From Nordstrom as Brand PR Director
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Pamela Lopez, director of brand public relations at Nordstrom, has retired from the Seattle-based retailer. Her last day was Monday. Lopez had been with Nordstrom for more than 26 years in a variety of posts including fashion PR director, fashion trend forecaster, brand team and managing director, content. “My team’s real focus was to bring the [Nordstrom] brand to life through all our brand launches and media coverage. We worked really closely with our social teams,” said Lopez, who had been in her most recent role for seven years. One of the biggest highlights was opening Nordstrom’s New York flagship, she said. “That was a multiyear focus. The groundbreaking alone was a big celebration for us leading up to the store opening in 2019. Then we had to close the store due to the pandemic,” Lopez said. She said Nordstrom stores were closed from three to six months, depending on each city’s jurisdiction. Related Articles Jewelry The Accessories Council Unveils 2025 ACE Awards Honorees Retail Nordstrom Posts Healthy Fourth-quarter Results as It Prepares to Go Private “I was reassigned during that time to focus on COVID-19 communications within the company. On a strange level, that was a career highlight to protect our employees and making sure we were communicating about every reported COVID case in the company. It was an intense job but also shows how Nordstrom is so focused on our people.” Lopez said she also loved working with Olivia Kim, vice president of creative projects and home, and recently did a story with WWD about Catherine Bloom, one of the top personal shoppers in the country, joining Nordstrom as director of luxury styling. “I’m really curious to see how that impacts the company. We’re giving her her own store. We’re converting our Nordstrom Local on Melrose Avenue in L.A. to a Catherine Bloom for Nordstrom,” Lopez said. Pamela Lopez and Olivia Kim Joe Schildhorn/BFA.com As for her plans, Lopez said she intends to focus on her family and especially help out her parents. “I’m excited to do yoga and go on an annual girls’ trip to Hawaii. I’m excited to go buy flowers in the morning at Pike Place Market like people do. I want to try and bake focaccia. I’m also excited to dabble in consulting. I’ve already heard from a few people,” Lopez said. In her most recent role, Lopez oversaw a team of eight people. She reported to Nordstrom’s executive vice president and chief marketing officer Deniz Anders, who will be hiring her successor. Asked how she enjoyed working for the Nordstroms, Lopez said, “I think the Nordstroms truly lead by example. They’re the strongest merchants, and they really care about people.” She recalled doing store openings around the country. “We’re now in every major market, but at the time, we weren’t. We always did a media blitz. We’d go in and talk to the local media and educate them about Nordstrom if they never heard of Nordstrom. Some people would ask, ‘What’s the difference between Nordstrom and the Dillard’s we already have?’ It really truly is, the difference is the people. It’s such a people place.” Lopez moved to Seattle in 1997 to take a job as a shopping editor at Microsoft after working in New York at magazines such as Vogue and Esquire, as well as PR firm, KCD “where I learned everything I know.” She said she was at KCD when cofounders Kezia Keeble, John Duka and Paul Cavaco were all there. “I learned everything from Ed Filipowski,” she added. Pamela Lopez Courtesy image Lopez left Microsoft to join Nordstrom in 1998. “Believe it or not, nordstrom.com didn’t exist. I joined Nordstrom through their e-comm business as a content director. It was very cool to work on a start-up, if you can believe nordstrom.com was a start-up back then,” Lopez said.
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